Viant is a high-conviction Connected TV ad-tech challenger combining cookieless identity, AI optimization, attention measurement, and operating leverage into an asymmetric growth opportunity.
Overview
Viant Technology is an AI-powered independent demand-side advertising platform built for Connected TV and the cookieless open internet. Through Adelphic DSP, Household ID, IRIS_ID, ViantAI Outcomes, Direct Access, and TVision attention measurement, the company enables agencies and brands to plan, buy, optimize, and measure omnichannel digital campaigns. Revenue is primarily generated through programmatic technology fees tied to gross media spend, with high U.S. concentration and over 350 customers. Its differentiation rests on durable identity, supply-path efficiency, and neutral measurement.