Rubrik is evolving into the enterprise “digital vault” for ransomware recovery, hybrid-cloud data security, and emerging AI governance.
Overview
Rubrik has transformed from a backup vendor into a mission-critical cyber resilience SaaS platform. With $1.46 billion in subscription ARR, 97% subscription revenue, strong enterprise adoption, and deep Microsoft integration, the company protects immutable data across on-premise, cloud, and SaaS environments. Its architecture directly addresses ransomware recovery and data governance needs, while new AI-focused products expand its strategic scope. Although GAAP losses remain, Rubrik has reached a major profitability inflection with positive non-GAAP earnings and sharply improved free cash flow.